“My goal was to design an innovative package using a small amount of material. It’s made of natural microwaved carton and consists of one piece. The eggs are placed into ellipse-shaped cuts. The eggs are removed by turning the topside.”
The idea was to attract attention to and to make Miller the preferred brand among other six packs in the summer when beer consumption spikes. We have designed two sided boxes, one side looks like a speaker and the other is the casette player.This way when three boxes are brought together side by side, they form a boombox.